Saturday, October 6, 2007

Dr. Scholl's

This is an ad campaign that I created for my Advertising Design Studio I: Creative Strategies class (what a mouthful!).

The idea here was to reach out to the target audience, which is composed of people who don't necessarily use the product (Dr. Scholl's Massaging Gel Insoles) already, and let them know that the product provides them not only with protection to their feet, but also with comfort. I chose to show them that through images that have people wearing shoes in situations where they typically wouldn't be. This visual exaggeration gets the message across in a humorous and peculiar way.

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