Thursday, May 29, 2008

World Cup Hype

This piece was done for a campaign in which the objective was to brand Coke for the 2010 World Cup in South Africa. The challenge was how to incorporate elements that related to South African culture, football, and Coke. At the same time, it had to be visually exciting and uplifting. The result was layout that I had wanted to try for a while in my pieces. And I'm pretty happy with it.

1 comment:

Anonymous said...

Since Italy won the last world cup you should try using players from Italy. Also I would do some research and look to possible youngsters that would play in the 2010 world cup instead of players that might be too old to play, like beckham.

I would maybe look for a player like Giovinco or G.Rossi who will be on the Italian National side at that time.

Otherwise the ads look pretty solid.