A new trend that arrived in the last 2-3 years is to create ads that will interact with the media they're in. We've seen it done brilliantly by Crispin, Porter & Bogusky on their Mini Cooper ads, where the Mini interacts with other print ads. It seems like the trend is starting to spread to TV Spots. In this one, for the upcoming movie Jumper, the trailer goes into an HP ad, and then returns to finish the trailer. It might seem like an interesting idea, but the end result looks goofy and forced. It also probably doesn't make too much sense in the concept of the movie here. So here's to hoping that future attempts of this kind are better thought through.